Did you know that your Online Expo Booth can be used as a micro-site for your business?

For instance, if you are introducing a new product or need to focus on one specific area of your business, you can adjust your Online Expo Booth to be a one-topic “micro-site” to focus on that specific topic.

In your Online Expo Booth, you have complete flexibility to change text content, re-optimize the keywords, change the images/graphics, add new marketing pages, and promote special offers to make your Booth a focused micro-site that promotes a single topic or product for your business. Cool, huh?

For an example of using an Online Expo Booth as a micro-site, Five Sparrows converted its Booth to be a micro-site for our newest product, ConnectPLUS Integrated Social Marketing™. Check it out here!

Although we had hoped that the social networking capability would be available in the Online Expo Booths this month, we are still beta testing this new feature. However, we expect it to go live soon, so watch for this new feature next month!

In the meantime, we have released version 4.0 of the Online Exposoftware, which introduces these NEW FEATURES:

• Instant, automated pdf file upload – no more waiting for file validation!
• Instant, automated business photo uploads
• SPAM-protected email links that prevent your email address from being data-mined by spammers
• New categories added for business types

Your Online Expo Booth is an optimized, highly targeted web page that you can use to get the attention of customers as well as the search engines, especially when you add new, updated information to your Booth.

Here are some ideas you can use to update your Booth this month:

• Recycle your advertisements! The ads you use for other publications can also be uploaded to your Booth.
• Add a list of upcoming events that your business is sponsoring or attending this summer.
• Replace your existing (or expired) coupon with something new for July

Remember to update the keywords in your account to match any new terms contained in the updated content.