Search engines like Google, Bing, and Yahoo all have the ability to not only read the HTML code found on a web site, but they can also read and index additional files, such as Adobe PDF files.

Your Online Expo Booth can accommodate two PDF files, and the links to these files display right in the “Additional Information” panel of your booth.

For added search engine “link juice,” try including one or two of your keywords when you type in the Title and Description of your files when uploading them to your booth (the new upload interface makes it easy to do this, too!).

When crawling the web, search engines love to find two things; 1) great content, and 2) links. By uploading PDF files to your Online Expo booth and using keyword-rich links as Titles and Descriptions, you are giving the search engines exactly what they need to boost your business in the search results!