Updating your Online Expo Booth information not only keeps visitors interested and engaged, it also provides the search engines with fresh content to index – and search engines LOVE fresh content! Here are some ideas for updating your booth that can also help boost your rankings in the search engines:

1. Upload New PDF Files
   Search engines have no problem indexing the content of pdf files, so be sure to change out the pdf files in your Online Expo booth regularly. For extra SEO points, work your keywords into the text of the pdf document, and add a link or two that lead back to your web site.

1. Update Your Keywords
   Your Online Expo Booth’s Marketing Center has a specific field available for search engine keywords and phrases. The information you add to this field becomes “meta data” in the behind-the-scenes HTML code for your booth, helping search engines to find your booth more easily. Update your keywords and phrases in this field, and then be sure to weave these same keywords into the content paragraphs of your booth as well.

1. Link to your Social Profiles
   Google recently announced that it is now using information from Facebook and Twitter in its search results, which further emphasizes the power that these new social networking sites already wield. Use this to your advantage by adding your social profiles to your Online Expo booth. This gives the search engines some additional paths to follow to help them discover even more about your business.

We are planning to launch some exciting new features this year!

Interactive Media
With the increasing popularity of social media and interactive web, we want you to also take advantage of this technology in your Online Expo Booth. Early this year we will be adding the capability for you to upload web video to your booth, or add an interactive slide show to your booth to visually showcase your business.

Booth Stats Tracking
Also coming early in 2010 will be the addition of a custom stats tracking module that will allow you to monitor your booth’s traffic, see which links were clicked, track which keywords your visitors used to find you, and more!

There are several exciting things ahead for the Online Expo Program, so watch for these new features in 2010.

Research shows that 73% of Americans spend time on the web EVERY DAY. With so many people on the web, it makes sense for your business to do everything possible to stand out and get noticed. Your Online Expo Booth is a great way to promote your business and get more attention online – where your customers and potential customers are already looking!

You should also be using every available tool to help capture attention for your business, and your Online Expo Booth has plenty of tools you can use to help your business get noticed on the web. Are you taking full advantage of this opportunity?

Your booth is already working for you 24/7/365, so here are some things you can do to leverage its power and generate even more attention for your business:

Update Your Information
Is your contact information up-to-date? Are you offering any new or additional products or services? Give your booth’s content a quick once-over to make sure you’re representing your company in the best possible light.

Upload PDFs
Your booth allows for two PDF uploads – take advantage of this feature! Upload your company brochure, a data sheet, your Calendar of Events, flyers, testimonials, or anything that you think will capture your visitors’ attention and give them the information they’re looking for.

Promote Your Specials
Are you offering any specials or limited-time offers? You can upload your most recent coupons directly to your Online Expo Booth to advertise your latest deals and promos. Give your booth visitors a little extra incentive to engage with you by making your special offers available right in your booth!

Get Social
Make it easy for your booth’s visitors to stay connected with your business – add your Social Profiles to your Online Expo Booth. You’ve already done the work to create social profiles, so make the most of your efforts and include them in your booth!

These simple updates can go a long way toward getting visitors to notice you and drawing more attention to your business on the web.