Spring is on the way – and with it come the many Business Expo events that Chambers sponsor in local communities to promote you – their Chamber members!

Whether you are a long-time exhibitor or a show attendee at these events, Business Expos are a great opportunity for you to promote your business, network with others in the community, and discover new business opportunities among the new faces (and old friends) that you connect with.

Your Online Expo Booth is a natural extension of the physical Business Expo, and you can use it to extend all the benefits that come with Expo participation far beyond the actual event and keep the momentum going all year long – online where people can find you 24/7!

As you prepare your displays and marketing materials for your upcoming Business Expo, don’t forget to take a look at your Online Expo Booth as well. Each time you update the information in your Online Expo Booth, you not only provide your visitors with the fresh information they want, but you also provide fresh content for the search engines to index as well.

For More Marketing Impact, Try These Tips:

1. Match your online booth’s content to the promotions you’re planning for your physical expo booth. Update your coupons, PDFs, and even photos and logos to match the materials in your physical booth, which will help reinforce your message in both places.

2. Go Social! Make sure that your social networking profiles are listed in your Online Expo Booth, and cross promote your booth with your social profiles as well. This will also help build additional inbound links and generate interest and additional visitors to your booths, both physical and virtual.