Archive for March, 2010

Use Your Expo Booth to Gain in the Search Results

Online Expo Blog | March 22, 2010 in Making the Most of Your Booth | Comments (0)

You’ve probably heard about it by now, but Google and the other major search engines have started indexing “real-time” information from social networking sites like Facebook and Twitter.

So when customers are trying to find you on the web, your business not only competes with other web sites, it has to also compete with blogs, online videos, mobile apps, and now real-time information coming from social networking sites too!

But don’t worry – your Online Expo Booth can help you get noticed by your customers and the search engines alike, giving you a great way to stand out from the crowd, build inbound links, and drive new traffic to your web site!

As the web becomes a more diverse place, not all customers will want to interact with businesses in the same way. So in the past, a web site alone may have been sufficient in meeting your customers’ needs. But today, consumers expect to interact with your business whether through your web site, social networking sites, or interactive web sites like your Online Expo Booth.

One of the most important benefits you have with your Online Expo Booth is that it provides you with additional inbound links – a huge factor in determining where your business shows up in the search engine rankings. So between the inbound links built-in to your Online Booth and the Social Networking profile links available, there are up to 11 separate inbound links you can use to help customers and search engines find you more easily online.

So if you haven’t updated your Online Expo Booth in a while, or if you still have not added your Social Networking links to your Booth, now is a great time to make sure you are getting all of the benefits available from your Online Expo Booth!