Updating your Online Expo Booth information not only keeps visitors interested and engaged, it also provides the search engines with fresh content to index – and search engines LOVE fresh content! Here are some ideas for updating your booth that can also help boost your rankings in the search engines:

1. Upload New PDF Files
   Search engines have no problem indexing the content of pdf files, so be sure to change out the pdf files in your Online Expo booth regularly. For extra SEO points, work your keywords into the text of the pdf document, and add a link or two that lead back to your web site.

1. Update Your Keywords
   Your Online Expo Booth’s Marketing Center has a specific field available for search engine keywords and phrases. The information you add to this field becomes “meta data” in the behind-the-scenes HTML code for your booth, helping search engines to find your booth more easily. Update your keywords and phrases in this field, and then be sure to weave these same keywords into the content paragraphs of your booth as well.

1. Link to your Social Profiles
   Google recently announced that it is now using information from Facebook and Twitter in its search results, which further emphasizes the power that these new social networking sites already wield. Use this to your advantage by adding your social profiles to your Online Expo booth. This gives the search engines some additional paths to follow to help them discover even more about your business.

Did you know that your Online Expo Booth now gives you the capability to link to your social networking profiles?

By now you are probably aware that Social Networking is the hottest topic in online marketing today. By incorporating Social Networking profiles in your Online Expo booth, you can give your business additional exposure online and further integrate this new technology into your online marketing efforts.

Give your booth visitors multiple ways to connect with you, and make it easy for customers and prospects to find your social profiles – right from your Online Expo booth! Just log in to your marketing interface and click on “Update Booth Info” to add your social networking profile links today!

Do you want to learn more about Social Networking for small business?
View our Online Presentations here!

Are you already using Social Networking for your small business?
Add your information to your Online Expo booth today!

Did you know that Online Expo booths now have enhanced email protection?

Your Online Expo booth protects your email address and your privacy by:

• Concealing your email address from spammers and data-miners
• Providing booth visitors with a simple, 1-click web form to use when contacting you
• Forwarding messages to your existing email account (no additional email accounts to monitor or check)
• Enabling communication to flow freely between you and your booth visitors, without compromising your privacy

With enhanced email protection now in your Online Expo booth, your email address is protected, and your booth visitors have an easy, secure way to contact your business.

Did you know that your Online Expo Booth can display online coupons?

You can advertise your current discounts, sales, and specials in your Online Expo booth. and can even change them as often as you’d like, too!

Online coupons are displayed at the bottom of your booth, which includes a spot for a brief text description so you can add your own “marketing spin” to your special offer.

Simply use your Online Marketing Center interface to upload the coupon file, enter the text description in the field, and click on “Update” – and that’s it!

Customers can see at a glance the latest specials available from your business, plus the coupon image and text description are both search engine indexable as well…even more reason to add online coupons to your Online Expo booth!

Did you know that your Online Expo Booth can be used as a micro-site for your business?

For instance, if you are introducing a new product or need to focus on one specific area of your business, you can adjust your Online Expo Booth to be a one-topic “micro-site” to focus on that specific topic.

In your Online Expo Booth, you have complete flexibility to change text content, re-optimize the keywords, change the images/graphics, add new marketing pages, and promote special offers to make your Booth a focused micro-site that promotes a single topic or product for your business. Cool, huh?

For an example of using an Online Expo Booth as a micro-site, Five Sparrows converted its Booth to be a micro-site for our newest product, ConnectPLUS Integrated Social Marketing™. Check it out here!

Did you know that Chamber Online Expo Booths often rank higher than a business’ own web site?

It’s true! Because Online Expo Booths are part of your Chamber’s online web “community,” the search engines see your booth as part of a much larger site. So each time other members make updates to their booths, the search engines give the entire Online Expo community “credit” for the update, which can help boost your rankings.

Your Chamber’s Online Expo Program also brings additional visitors and activity to your booth, and the search engines tend to reward sites with good web site traffic!